Challenges and opportunities.
Along with the pressures placed by the new GDPR rules, organisations within the legal industry are searching for ways to improve their financial health, while continuing to address demand from their clients for them to offer innovative services to meet the new challenges these clients face in their own markets.
Billable hours, with consistency and heavy reliance on senior partners is an area that needs to be fixed, while a focus on improving financial lock-up (combination of work-in-progress and debtor days) will bring much healthier bank accounts.
Through a clearly structured marketing programme, Beyond-Consulting can help you develop relationships that will position you as trusted partners for your clients.
Whether you operate in the legal sector or are targeting clients in the legal sector, my understanding of the challenges facing this sector, will help deliver engaging campaigns to build relationships for you to grow.
The resources below have been created to provide useful tools for organisations either in, or targeting, the industry, to create marketing campaigns.
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Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results. He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.Fred Wilkinson – CEO
Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.Adam Chapman – Director Global Marketing
Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.Dale Peters – MD
Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.Mark Whitby – Senior VP Consumer
Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.James Moon – Commercial Director
Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.Sanjay Kumar – Director Product Marketing