Retail
Challenges and opportunities.
Both sides of the retail experience are being being challenged to manage rapid change.
The traditional, large store format bricks and mortar businesses have seen a divide in customer types. They need to decide to pitch their offering in either a low-cost, no-frills experience, or target the higher spending end of the market, with memorable in-store experiences, matched with engaging online ordering platforms.
Online only is chasing the customer’s dream – multiple product options, always available and delivered today.
The whole of retail is also heavily dependent on the supply chain being able to deliver.
Beyond-Consulting’s role
The customer experience is key to success in retail. Ensuring the Customer Journey matches the chosen audience is critical to gaining customer loyalty, and making the most of the social media share culture and reviews.
The Customer Journey is at the heart of everything Beyond-Consulting delivers.
Resources
The resources below have been created to provide useful tools for organisations either in, or targeting, the industry, to create marketing campaigns.
Resources
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