Challenges and opportunities.
Both sides of the retail experience are being being challenged to manage rapid change.
The traditional, large store format bricks and mortar businesses have seen a divide in customer types. They need to decide to pitch their offering in either a low-cost, no-frills experience, or target the higher spending end of the market, with memorable in-store experiences, matched with engaging online ordering platforms.
Online only is chasing the customer’s dream – multiple product options, always available and delivered today.
The whole of retail is also heavily dependent on the supply chain being able to deliver.
The customer experience is key to success in retail. Ensuring the Customer Journey matches the chosen audience is critical to gaining customer loyalty, and making the most of the social media share culture and reviews.
The Customer Journey is at the heart of everything Beyond-Consulting delivers.
The resources below have been created to provide useful tools for organisations either in, or targeting, the industry, to create marketing campaigns.
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Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results. He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.Fred Wilkinson – CEO
Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.Adam Chapman – Director Global Marketing
Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.Dale Peters – MD
Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.Mark Whitby – Senior VP Consumer
Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.James Moon – Commercial Director
Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.Sanjay Kumar – Director Product Marketing