Take the test

When does your Customer Experience start?

1. On your website
That's too late. 60% of a sale takes place before they contact you.
2. In your marketing emails
That's too late. 60% of a sale takes place before they contact you.
3. On social media
That's better than most. But is your content engaging or just product benefits?
4. On 3rd party websites
That's better than most. But is your content engaging or just product benefits?

How do you interact with customers after the sale?

1. They contact customer care
Your customer experience won’t be the best. Improving could bring 3.5x more referral sales.
2. Speak to an account manager
Your customer experience won’t be the best. Improving could bring 3.5x more referral sales.
3. We send out newsletter
Good start, but what about social media and video?
4. We continue customer nurture marketing
Well done. Are you addressing your customers future needs?

Is your marketing content engaging?

1. It clearly outlines our product features & benefits
You won’t stand out from your competitors
2. We talk about customer gains
You won’t stand out from your competitors
3. We promote real life successes
Take this a step further, by showing you understand your customers sector challenges
4. We tailor to some customer types/industry sectors
Take this a step further, by showing you understand your customers sector challenges

CRM/CX system selection

A great Customer Relationship Management (CRM) / Customer Experience (CX) system can be matched to your Customer Journey to help you deliver an amazing customer experience, while also automating the low value activities your team currently wastes resource on.

And with marketing automation software, it’s easy to set-up and run multi-stage marketing campaigns, which automatically nurture individual sales prospects, based on their profile and behaviour.

I’ve used, sold, implemented and managed CRM/CX systems for over 10 years. I know how to choose the best systems to fit your specific needs, and get the most ROI.

Packages & Pricing

Customer Journey Mapping

This process is proven to increase sales from both new customers and referrals, while also making your operations far more efficient.

Together we’ll step through every stage of your sales process, from the prospects initial need or desire, through to aftersales care and re-sign, and make sure that every external and internal interaction creates an amazing customer experience, while also delivering efficiency gains for your business.

Packages & Pricing

Marketing skills training

Your business will benefit most by learning how to do much of the marketing strategy and delivery yourself. If you already have marketing resource, I can help improve their capability, which will bring you more success and help you bring more of your marketing and sales lead generation in-house.

Packages & Pricing

Marketing and lead nurture campaigns

60% of the sales process is complete before a prospect calls you, so you need to post engaging content including infographics and video content to nurture prospect customers when they’re using social media, third party websites and other external resources to research.

The marketing strategy should be to create a relationship on external channels and bring them into the ones you own –website, email marketing, webinars. You can then nurture the relationship to generate the hot sales lead and share your expert knowledge to help your existing customers and turn them into referral partners and repeat buyers.

Packages & Pricing

Address

Robin Lane, Clevedon, BS21 7ET, UK

Phone

+44(0)7816787293