With 23 years in marketing, business development and CRM systems implementation management across a wide range of industries, including co-founding BPI OnDemand, an award winning Oracle CRM practice, I have the unique mix of user and tech expertise to form a solid capability in system delivery.

Having taken 2 years out from work between 2014 and 2016 to fight leukaemia, I decided to only do what I really love – helping mid-sized and corporate businesses optimise the value delivered from their investment in CRM systems.

Career history


Owner, Consultant

  • CRM system advice & selection
  • CRM implementation and partner management
  • Customer Journey mapping
  • Requirements and process design
  • Reporting and analytics development
  • Adoption programme and training delivery

Time out to fight leukaemia

  • Diagnosed with Acute Lymphoblastic Leukaemia (ALL) – May 2014
  • Bone marrow transplant – September 2014
  • In remission – November 2014
  • Relapsed with ALL – June 2015
  • Terminal diagnosis – July 2015
  • In remission – August 2015

BPI OnDemand

Co-founder & Director

  • Day-to-day board level responsibilities
  • Delivery of CRM implementation projects
  • Management of customer relationships
  • Sales & marketing responsibilities
  • Engagement with key vendors


UK, Ireland & South Africa Marketing Manager

  • Reseller channel marketing campaigns
  • New product launches
  • South Africa distributor marketing


UK Reseller Channel Marketing Manager

  • IT reseller channel programme creation & management
  • New product “Go-to-market” Manager
  • Sales tools development


EMEA (Europe, Middle East & Africa) Channel Programme Marketing Manager

  • Reseller channel partnership programme management
  • Market share data collection & analysis
  • High-value product sample & loan programme

Internal Software Project Administrator

  • Application requirements mapping
  • Application development project management
  • Launch and training

Key skills

Customer Experience (CRM/CX) Best Practice

15+ years’ of CRM system & process best practice consulting, across multiple industries and multiple countries.

  • Sales Force Automation
  • Marketing Automation
  • Service Management

Sales & Sales Management

8 years in sales (lead generation, direct sales and sales management), including sales force automation (CRM) system planning & implementation.

This is key to my ability to bring sales & marketing together, to work towards common goals.

Marketing Campaigns for Lead & Customer Nurture

17+ years of direct & indirect marketing, both in-house & consulting: campaigns, partner/channel programmes, processes & systems, communications, web & social

  • IT & Telco
  • Travel & Leisure
  • Distribution & Manufacturing
  • Financial Services
  • Business Services
  • Luxury Consumables

Growing businesses

As co-founder and Director of BPI OnDemand, Award Winning CX (Customer Experience) consultancy, I know the challenges SME businesses face. I’ve been there and done it.

I’ve also helped a wide range of SME businesses grow their markets, through my BPI OnDemand work.

I was lucky to work with Michael from Beyond Consulting recently. In our session he demonstrated his expertise in marketing and strategy to help me plan my business’ marketing campaign. I have a clear marketing strategy to progress, as well as some fabulous top tips and guidance on how to use social media to gain results from a marketing perspective. I would definitely recommend Michael and use his services again.

Kirsty Swan – Principle Partner, Swan Craig Solicitors

Michael was really helpful at providing direction for how we, as a company, we should set up and manage our automated marketing solution. I’m completely new to automated marketing and Michael explained all the features, benefits, regulations, and gave a number of workable solutions with the pros and cons of each. He’s suggested a very reasonably priced solution that will do the job perfectly. I’m very grateful for his help, and I recommend him to anyone who needs guidance on how to optimise their marketing process.

Jack Lee – Sales Manager, Menarini

I hired Michael as we needed a very experienced marketing expert who had a deep background in digital marketing and platforms and particularly someone who was able to help translate my niche technical domain knowledge into content which resonated with a much broader, non-technical audience. Michael is not only extremely capable at delivering (and extremely quick!) but courteous, professional and adds value way beyond the brief. I would highly recommend his services.

Martin Paton – CTO Kin+Carta Connect

Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results.  He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.

Fred Wilkinson – CEO

Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.

Adam Chapman – Director Global Marketing

Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.

Dale Peters – MD

Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.

Mark Whitby – Senior VP Consumer

Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.

James Moon – Commercial Director

Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.

Sanjay Kumar – Director Product Marketing