With 23 years in marketing, business development and CRM systems implementation management across a wide range of industries, including co-founding BPI OnDemand, an award winning Oracle CRM practice, I have the unique mix of user and tech expertise to form a solid capability in system delivery.

Having taken 2 years out from work between 2014 and 2016 to fight leukaemia, I decided to only do what I really love – helping mid-sized and corporate businesses optimise the value delivered from their investment in CRM systems.

Career history


Owner, Consultant

  • CRM system advice & selection
  • CRM implementation and partner management
  • Customer Journey mapping
  • Requirements and process design
  • Reporting and analytics development
  • Adoption programme and training delivery

Time out to fight leukaemia

  • Diagnosed with Acute Lymphoblastic Leukaemia (ALL) – May 2014
  • Bone marrow transplant – September 2014
  • In remission – November 2014
  • Relapsed with ALL – June 2015
  • Terminal diagnosis – July 2015
  • In remission – August 2015

BPI OnDemand

Co-founder & Director

  • Day-to-day board level responsibilities
  • Delivery of CRM implementation projects
  • Management of customer relationships
  • Sales & marketing responsibilities
  • Engagement with key vendors


UK, Ireland & South Africa Marketing Manager

  • Reseller channel marketing campaigns
  • New product launches
  • South Africa distributor marketing


UK Reseller Channel Marketing Manager

  • IT reseller channel programme creation & management
  • New product “Go-to-market” Manager
  • Sales tools development


EMEA (Europe, Middle East & Africa) Channel Programme Marketing Manager

  • Reseller channel partnership programme management
  • Market share data collection & analysis
  • High-value product sample & loan programme

Internal Software Project Administrator

  • Application requirements mapping
  • Application development project management
  • Launch and training

Key skills

Customer Experience (CRM/CX) Best Practice

15+ years’ of CRM system & process best practice consulting, across multiple industries and multiple countries.

  • Sales Force Automation
  • Marketing Automation
  • Service Management

Sales & Sales Management

8 years in sales (lead generation, direct sales and sales management), including sales force automation (CRM) system planning & implementation.

This is key to my ability to bring sales & marketing together, to work towards common goals.

Marketing Campaigns for Lead & Customer Nurture

17+ years of direct & indirect marketing, both in-house & consulting: campaigns, partner/channel programmes, processes & systems, communications, web & social

  • IT & Telco
  • Travel & Leisure
  • Distribution & Manufacturing
  • Financial Services
  • Business Services
  • Luxury Consumables

Growing businesses

As co-founder and Director of BPI OnDemand, Award Winning CX (Customer Experience) consultancy, I know the challenges SME businesses face. I’ve been there and done it.

I’ve also helped a wide range of SME businesses grow their markets, through my BPI OnDemand work.

What Michael did that was invaluable is got under the bonnet of my company and my processes to understand what I need. Before we even got to the CRM selection Michael has managed to help fine tune a few of the processes to get them inline across all parts of the business.

By understanding what it is we do and in great detail Michael was able to help select the most appropriate CRM system which he then tailored to what we do. This last part was so important, I can’t begin to think how many hours it would have taken me to set up the CRM with our fields and our process. Now Michael who helped design how we use it, choose the best system for us has also set it up so we can just turn on and use.

I cannot recommend Michael enough.

Ben Mason – Principle Owner, Futures Protected

We engaged Michael to help embed a repeatable project structure that would ensure technology projects maintained momentum and delivered the value we needed. Based on the results I would highly recommend him to other organisations.

Michael quickly built relationships across the business and grew his knowledge of the intricacies of how Conquip works, as well as our products and target market. He demonstrated a very approachable manner that enabled him to work well with senior stakeholders, sponsors and individual team members to ensure collective investment and clear direction of projects.

Ultimately, by successfully leading several projects related to our CRM platform through his 4 phase delivery model, Conquip has been able to gain tangible value from investments and we also now use the model Michael introduced to support projects in more areas.

Daniel Critchley – COO, Conquip Engineering Group

I am pleased to recommend Michael Evans from Beyond-Consulting (UK) for his exceptional work as a CRM consultant. His expertise in implementing our Zoho CRM system was truly impressive. Michael demonstrated a deep understanding of CRM solutions and tailored it precisely to our needs. He effectively communicated complex concepts, ensuring seamless adoption by our team. What sets Michael apart is his commitment and dedication. They not only provided technical support but also became a valued partner in optimizing the CRM system’s performance. His professionalism and expertise make him an invaluable asset.

Chadi Dargham – Global Services Director, Erba Mannheim

Michael was really helpful at providing direction for how we, as a company, we should set up and manage our automated marketing solution. I’m completely new to automated marketing and Michael explained all the features, benefits, regulations, and gave a number of workable solutions with the pros and cons of each. He’s suggested a very reasonably priced solution that will do the job perfectly. I’m very grateful for his help, and I recommend him to anyone who needs guidance on how to optimise their marketing process.

Jack Lee – Sales Manager, Menarini

I hired Michael as we needed a very experienced marketing expert who had a deep background in digital marketing and platforms and particularly someone who was able to help translate my niche technical domain knowledge into content which resonated with a much broader, non-technical audience. Michael is not only extremely capable at delivering (and extremely quick!) but courteous, professional and adds value way beyond the brief. I would highly recommend his services.

Martin Paton – CTO Kin+Carta Connect

Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results.  He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.

Fred Wilkinson – CEO

Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.

Sanjay Kumar – Director Product Marketing