Following 15 years in marketing, business development and systems management across a wide range of industries, including co-founding BPI OnDemand, an award winning Oracle CX practice, I was forced to take 2 years out to fight (and beat) leukaemia.

As a result of this tough journey, I decided to only do what I really love – helping small & medium sized businesses grow, with innovative marketing.

Through Beyond-Consulting, I’m able to use my passion to help small & medium sized businesses get more customers and build better long-term relationships.

Career history

Beyond-Consulting

Chief Thinker & Do-er (and owner)

  • Marketing & lead generation campaigns
  • Customer Journey mapping
  • New market entry activities
  • CRM/CX system advice & selection
  • Social media set-up & guidance
  • Marketing skills training

Time out to fight leukaemia

  • Diagnosed with Acute Lymphoblastic Leukaemia (ALL) – May 2014
  • Bone marrow transplant – September 2014
  • In remission – November 2014
  • Relapsed with ALL – June 2015
  • Terminal diagnosis – July 2015
  • In remission – August 2015

BPI OnDemand

Co-founder & Director

  • Lead generation campaigns
  • Management of UK, EMEA and US clients
  • Multi-award winning Oracle Gold Partner

NETGEAR

UK, Ireland & South Africa Marketing Manager

  • Reseller channel marketing campaigns
  • New product launches
  • South Africa distributor marketing

Vodafone

UK Reseller Channel Marketing Manager

  • IT reseller channel programme creation & management
  • New product “Go-to-market” Manager
  • Sales tools development

Intel

EMEA (Europe, Middle East & Africa) Channel Programme Marketing Manager

  • Reseller channel partnership programme management
  • Market share data collection & analysis
  • High-value product sample & loan programme

Internal Software Project Administrator

  • Application requirements mapping
  • Application development project management
  • Launch and training

Key skills

Marketing Campaigns for Lead & Customer Nurture

17+ years of direct & indirect marketing, both in-house & consulting: campaigns, partner/channel programmes, processes & systems, communications, web & social

  • IT & Telco
  • Travel & Leisure
  • Distribution & Manufacturing
  • Financial Services
  • Business Services
  • Luxury Consumables

Customer Experience (CRM/CX) Best Practice

8 years of CX (Customer Experience) system & process best practice consulting, across multiple industries and multiple countries (B2B & B2C)

  • Sales Force Automation (CRM)
  • Marketing Automation
  • Social Relationship Management

Sales & Sales Management

8 years in sales (lead generation, direct sales and sales management), including sales force automation (CRM) system planning & implementation.

This is key to my ability to bring sales & marketing together, to work towards common goals.


Growing businesses

As co-founder and Director of BPI OnDemand, Award Winning CX (Customer Experience) consultancy, I know the challenges SME businesses face. I’ve been there and done it.

I’ve also helped a wide range of SME businesses grow their markets, through my BPI OnDemand work.


Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results.  He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.

Fred Wilkinson – CEO

Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.

Adam Chapman – Director Global Marketing

Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.

Dale Peters – MD

Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.

Mark Whitby – Senior VP Consumer

Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.

James Moon – Commercial Director

Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.

Sanjay Kumar – Director Product Marketing
Address

Robin Lane, Clevedon, BS21 7ET, UK

Phone

+44(0)7816787293