Optimise process.
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Helping organisations transform sales, marketing and service performance.

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Helping organisations deliver more value from CRM systems for sales, marketing and service teams.

  • 15+ years’ implementing CRM systems
  • Successes for B2B corporate, mid-sized and SME clients
  • Business operations and technical experience
  • Co-founder of award winning CRM practice
  • Backed by 10 years’ in marketing and sales roles


System Implementation

  • Interview and recommend implementation partner
  • Define reporting and analytics
  • Manage CRM implementation and testing
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Partner management

  • Identify suitable delivery partner
  • Manage project delivery via partner
  • Establish managed service and support processes
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CRM/CX system selection

Choose the best CRM/CX or marketing automation systems to fit your specific needs, and get the most ROI.

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Customer Journey Mapping

Proven to increase new and referral sales, create amazing customer experiences and improve the efficiency of your marketing, sales and customer care operations.

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β€œπ˜Ό 𝙛𝙀𝙀𝙑 π™¬π™žπ™©π™ 𝙖 𝙩𝙀𝙀𝙑 π™žπ™¨ π™¨π™©π™žπ™‘π™‘ 𝙖 𝙛𝙀𝙀𝙑”.

β€œπ˜Ό 𝙛𝙀𝙀𝙑 π™¬π™žπ™©π™ 𝙖 𝙩𝙀𝙀𝙑 π™žπ™¨ π™¨π™©π™žπ™‘π™‘ 𝙖 𝙛𝙀𝙀𝙑”. Grady Booch, IBM Research. Many CRM…

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3 critical elements to deliver high value from your CRM

3 critical elements to deliver high value from your CRM: 1 – Ideal Process: Define…

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CRM tool optimisation – Start with process optimisation

CRM tool optimisation – it’s actually process optimisation you need to focus on first. Forget…

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High value activities = higher value sales

Higher levels of interaction with customers and sales activity lead to higher win rates –…

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Step 1


the best target customers to generate both quick and large sales leads

Step 2


a customer journey to promote your unique value proposition and enhance customer relationships

Step 3


processes with CRM/CX systems to accelerate sales and efficiencies

Step 4


nurture your customer with effective marketing campaigns

Step 5


your staff to take over and grow your business


My difference comes from having worked in marketing, sales and business operations, as well as delivery of CRM solutions.

Combine 10 years’ in marketing, business development and company growth with 15+ years’ of CRM project delivery, and I bring the technical, business and user experience to help deliver success through your CRM systems.

And battling with leukaemia and relapse, I’ve chosen to focus on what I’m passionate about – helping companies get more out of their CRM solutions. Read my story here.

My story

What Michael did that was invaluable is got under the bonnet of my company and my processes to understand what I need. Before we even got to the CRM selection Michael has managed to help fine tune a few of the processes to get them inline across all parts of the business.

By understanding what it is we do and in great detail Michael was able to help select the most appropriate CRM system which he then tailored to what we do. This last part was so important, I can’t begin to think how many hours it would have taken me to set up the CRM with our fields and our process. Now Michael who helped design how we use it, choose the best system for us has also set it up so we can just turn on and use.

I cannot recommend Michael enough.

Ben Mason – Principle Owner, Futures Protected

We engaged Michael to help embed a repeatable project structure that would ensure technology projects maintained momentum and delivered the value we needed. Based on the results I would highly recommend him to other organisations.

Michael quickly built relationships across the business and grew his knowledge of the intricacies of how Conquip works, as well as our products and target market. He demonstrated a very approachable manner that enabled him to work well with senior stakeholders, sponsors and individual team members to ensure collective investment and clear direction of projects.

Ultimately, by successfully leading several projects related to our CRM platform through his 4 phase delivery model, Conquip has been able to gain tangible value from investments and we also now use the model Michael introduced to support projects in more areas.

Daniel Critchley – COO, Conquip Engineering Group

I am pleased to recommend Michael Evans from Beyond-Consulting (UK) for his exceptional work as a CRM consultant. His expertise in implementing our Zoho CRM system was truly impressive. Michael demonstrated a deep understanding of CRM solutions and tailored it precisely to our needs. He effectively communicated complex concepts, ensuring seamless adoption by our team. What sets Michael apart is his commitment and dedication. They not only provided technical support but also became a valued partner in optimizing the CRM system’s performance. His professionalism and expertise make him an invaluable asset.

Chadi Dargham – Global Services Director, Erba Mannheim

Michael was really helpful at providing direction for how we, as a company, we should set up and manage our automated marketing solution. I’m completely new to automated marketing and Michael explained all the features, benefits, regulations, and gave a number of workable solutions with the pros and cons of each. He’s suggested a very reasonably priced solution that will do the job perfectly. I’m very grateful for his help, and I recommend him to anyone who needs guidance on how to optimise their marketing process.

Jack Lee – Sales Manager, Menarini

I hired Michael as we needed a very experienced marketing expert who had a deep background in digital marketing and platforms and particularly someone who was able to help translate my niche technical domain knowledge into content which resonated with a much broader, non-technical audience. Michael is not only extremely capable at delivering (and extremely quick!) but courteous, professional and adds value way beyond the brief. I would highly recommend his services.

Martin Paton – CTO Kin+Carta Connect

Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results.Β  He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.

Fred Wilkinson – CEO

Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.

Sanjay Kumar – Director Product Marketing