Optimise process.
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Helping organisations transform sales, marketing and service performance.

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Helping organisations deliver more value from CRM systems for sales, marketing and service teams.

  • 15+ years’ implementing CRM systems
  • Successes for B2B corporate, mid-sized and SME clients
  • Business operations and technical experience
  • Co-founder of award winning CRM practice
  • Backed by 10 years’ in marketing and sales roles


System Implementation

  • Interview and recommend implementation partner
  • Define reporting and analytics
  • Manage CRM implementation and testing
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Partner management

  • Identify suitable delivery partner
  • Manage project delivery via partner
  • Establish managed service and support processes
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CRM/CX system selection

Choose the best CRM/CX or marketing automation systems to fit your specific needs, and get the most ROI.

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Customer Journey Mapping

Proven to increase new and referral sales, create amazing customer experiences and improve the efficiency of your marketing, sales and customer care operations.

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β€œπ˜Ό 𝙛𝙀𝙀𝙑 π™¬π™žπ™©π™ 𝙖 𝙩𝙀𝙀𝙑 π™žπ™¨ π™¨π™©π™žπ™‘π™‘ 𝙖 𝙛𝙀𝙀𝙑”.

β€œπ˜Ό 𝙛𝙀𝙀𝙑 π™¬π™žπ™©π™ 𝙖 𝙩𝙀𝙀𝙑 π™žπ™¨ π™¨π™©π™žπ™‘π™‘ 𝙖 𝙛𝙀𝙀𝙑”. Grady Booch, IBM Research. Many CRM…

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3 critical elements to deliver high value from your CRM

3 critical elements to deliver high value from your CRM: 1 – Ideal Process: Define…

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CRM tool optimisation – Start with process optimisation

CRM tool optimisation – it’s actually process optimisation you need to focus on first. Forget…

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High value activities = higher value sales

Higher levels of interaction with customers and sales activity lead to higher win rates –…

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Step 1


the best target customers to generate both quick and large sales leads

Step 2


a customer journey to promote your unique value proposition and enhance customer relationships

Step 3


processes with CRM/CX systems to accelerate sales and efficiencies

Step 4


nurture your customer with effective marketing campaigns

Step 5


your staff to take over and grow your business


My difference comes from having worked in marketing, sales and business operations, as well as delivery of CRM solutions.

Combine 10 years’ in marketing, business development and company growth with 15+ years’ of CRM project delivery, and I bring the technical, business and user experience to help deliver success through your CRM systems.

And battling with leukaemia and relapse, I’ve chosen to focus on what I’m passionate about – helping companies get more out of their CRM solutions. Read my story here.

My story

I was lucky to work with Michael from Beyond Consulting recently. In our session he demonstrated his expertise in marketing and strategy to help me plan my business’ marketing campaign. I have a clear marketing strategy to progress, as well as some fabulous top tips and guidance on how to use social media to gain results from a marketing perspective. I would definitely recommend Michael and use his services again.

Kirsty Swan – Principle Partner, Swan Craig Solicitors

Michael was really helpful at providing direction for how we, as a company, we should set up and manage our automated marketing solution. I’m completely new to automated marketing and Michael explained all the features, benefits, regulations, and gave a number of workable solutions with the pros and cons of each. He’s suggested a very reasonably priced solution that will do the job perfectly. I’m very grateful for his help, and I recommend him to anyone who needs guidance on how to optimise their marketing process.

Jack Lee – Sales Manager, Menarini

I hired Michael as we needed a very experienced marketing expert who had a deep background in digital marketing and platforms and particularly someone who was able to help translate my niche technical domain knowledge into content which resonated with a much broader, non-technical audience. Michael is not only extremely capable at delivering (and extremely quick!) but courteous, professional and adds value way beyond the brief. I would highly recommend his services.

Martin Paton – CTO Kin+Carta Connect

Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results.Β  He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.

Fred Wilkinson – CEO

Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.

Adam Chapman – Director Global Marketing

Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.

Dale Peters – MD

Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.

Mark Whitby – Senior VP Consumer

Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.

James Moon – Commercial Director

Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.

Sanjay Kumar – Director Product Marketing