Higher levels of interaction with customers and sales activity lead to higher win rates – the data is clear to see. Not only should your CRM be automating low-value add admin tasks, to give your sales team more time with their customers, it should also be providing you with an insight into the activities they’re undertaking to win more customers and grow revenue.
And with all the notes, calls and activities related to each sales, it makes is easier and quicker for you to take decisions on what to do to get more deals over the line.