3 critical elements to deliver high value from your CRM:
1 – Ideal Process: Define your optimal lead generation and sales process sorted
2 – Growth Insight: Know what insight you need to achieve your business strategy
2 – User Gain: Identify what your team want the CRM to do
With these 3 in place, you can implement a system that your team want to use, which supports how you need to work and gives you the insights you need to grow.