Challenges and opportunities.
The logistics industry is under pressure to deliver increasingly rapid fulfillment, with customers expecting same and next day deliveries in many situations. But capacity utilisation is still causing lost revenue, with empty return and transfer routes averaging 29%.
Route congestion is also presenting challenges in terms of distance and number of drops covered, as well as on-time deliveries.
Technology is improving to ease these challenges, but with profit margins sitting at around 4%, the funds to invest are hard to find.
Logistics firms that can understand and address the changes in the sector will be better placed to keep their business model evolving to meet the increasing demands of customers and their customer’s customer.
Well planned marketing can help increase the volume of high quality customers, so less time is wasted on low and no value enquiries, customers experience huge benefits from your service and remain with you for the long-term.
All this translates into more revenue to invest in the technology and talent to move your logistics firm ahead of the competition.
Below you’ll find tools and resources we use to address your specific industry challenges and opportunities.
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Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results. He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.Fred Wilkinson – CEO
Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.Adam Chapman – Director Global Marketing
Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.Dale Peters – MD
Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.Mark Whitby – Senior VP Consumer
Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.James Moon – Commercial Director
Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.Sanjay Kumar – Director Product Marketing