Challenges and opportunities.
Globalisation is at the forefront of changes within the manufacturing sector. From access to global talent, to lower cost suppliers and competitors.
To address these challenges and opportunities, manufacturers must invest in both their core activities, by embracing connected automation with an Industry 4.0 strategy, and their customer and employee engagement.
This direction requires heavy investment, to stay ahead of competitors, satisfy supply chain partners and deliver growth and stability for shareholders.
Organisations that want to grow in the manufacturing sector need to satisfy the demands of 4 core groups – shareholders, employees, customers and supply chain partners. I take these 4 stakeholder groups into consideration when developing a marketing strategy that will deliver higher quality sales leads, more repeat business and increased referrals.
Find out more about the current state and direction of the manufacturing industry, with these free resources.
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Michael is one of the very few people who have the ability to deal with strategic thinking whilst delivering tactical results. He always asks the right questions to make sure that everybody is making the right decisions. Michael is happy to question anyone top to bottom in a business and that is why he is so successful. When you are looking for results based marketing along with Strategic thinking, he is the right person.Fred Wilkinson – CEO
Michael was always full of zeal and energy to get the job done, with a solid marketing plan, methodology and reasoning behind his motives. If that plan required questioning existing ways of doing things, or convincing (senior) management, I knew I could always rely on Michael to get the results that our channel required.Adam Chapman – Director Global Marketing
Michael is a results oriented individual who shows great commitment, attention to detail and a real desire to get the job done. He has a clear understanding of Channels and knows how to market to them and through them. He can bridge the gap between marketing and the sales function to ensure a cohesive approach to market – I would not hesitate to recommend him.Dale Peters – MD
Michael demonstrated excellent channel management skills. He can balance strategic and tactical demands well, and although his experience with me was primarily marketing focussed, he was clearly highly sales orientated in his activities.Mark Whitby – Senior VP Consumer
Michael is a driven marketing professional who has a deep understanding of the channels to market and has a successful record of developing and executing both strategic and tactical marketing programs and initiatives.James Moon – Commercial Director
Michael is a highly dedicated and diligent marketing professional. He is extremely personable, articulate and a good communicator. He has a good head for strategy and is able to develop plans to address objectives. He is a good team player and a leader. I enjoyed working with him.Sanjay Kumar – Director Product Marketing