Construction
Challenges and opportunities.
The UK construction market has evolved to be heavily dependent on Europe for it’s core resources – materials and labour. This means that currency rates have a large impact on the margins they make.
Firms can look to make their operations and projects deliver better margin, by investing in new technology to gain efficiencies, as well as positioning themselves well to play a role in larger projects, which brings longer term, more dependable income.
An effective marketing startegy can deliver increased revenue for investing in technology and present the organisation as avaluable partner for larger projects.
Beyond-Consulting’s role.
With experience delivering marketing and business development in the construction industry, along with the research undertaken for the Construction Industry Insight, I can develop a marketing strategy to focus on delivery of higher quality sales leads, more repeat business and increased customer referrals.
Resources.
The resources below have been compiled by me to demonstrate my understanding of the challenges and opportunities in the consutruction sector, and to also provide useful tools for other organisations either in, or targeting, the industry.
Resources
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