Marketing nurture campaigns are a great way to ensure that you increase the number of sales leads coming in and that they’re high quality when you pass them on to your sales team.
Because 57% of the buying process has already taken place before a customer contacts your sales team, you need a way to get your marekting content seen in the earlier stages of the process, and this content needs to be ticking all the boxes the customers is looking for (are you an expert? is the solution a good fit? are you recommended? do you have good reviews?), so that you’re one of the few organisations they want to speak to.
These simple steps will show you how to set-up marketing nurture campaigns, to get your brand in front of buyers early, and position you as the experts.
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