βπΌ ππ€π€π‘ π¬ππ©π π π©π€π€π‘ ππ¨ π¨π©ππ‘π‘ π ππ€π€π‘β. Grady Booch, IBM Research.
Many CRM implementations donβt reach their full potential, because the users donβt want to use the system. They donβt get any personal benefit or value. This, combined with a lack of focus by senior leaders that your CRM is the one and only source of truth, results in low use and poor value gain.
Working with users and senior teams throughout the implementation and beyond is critical to identify how to deliver value to all and gain high adoption of the CRM system. This is how you deliver a CRM solution you can trust on and will help grow your business.
Make a CRM adoption programme a key element of your success.