Marketing automation software has become increasingly popular, because organisations are starting to understand the benefit of having a system that enables them to create very personalised, multi-step marketing nurture campaigns and deliver them in a highly automated way.
As well as providing each individual target contact with a personalised experience, which delivers the specific content they would be interested and excited by, marketing automation software also takes out much of the wasted admin time it can take to run, monitor, manage and update marketing campaigns.
However, marketing automation software won’t magically make your campaigns more engaging.
By following the Beyond-Consulting 6 step “Marketing Campaign Quick-start Programme” you’ll be able to create a highly effective marketing strategy and supporting campaigns, which will deliver much faster and much greater ROI.
The ROI improvements come from:
- Higher quality sales leads;
- Shorter lead to sales timelines;
- Increased lead to sale ratios;
- Longer customer relationships;
- More repeat business, cross and up-sell and referrals.