11 simple tips to getting the most from an exhibition

Exhibiting at an event or trade show can be a big cost in terms of money and resource, so you need to make sure you do everything you can to get the best return on your investment.

Too many companies complain about not getting anything from exhibitions, and generally that’s because they don’t plan correctly, don’t engage with delegates and fail to follow up.

Alongside some basic points, such as making that you’ve chosen the right exhibition to take part in (quick tip: attend as a delegate first to see the quality, before you commit to invest and exhibit yourself) and ensuring you have the correct insurance in place, in this download I’ve compiled 11 simple tips to getting the most from an exhibition.


Robin Lane, Clevedon, BS21 7ET, UK