I wanted to share this great book with you, from Gary Vaynerchuk, a very successful and knowledgeable business icon from the east coast of the US (you can tell by his accent).
At a high level, “Jab, Jab, Jab Right Hook” is a clear explanation of why and how you should build your relationship with target customers, by sharing content they will find useful, funny, interesting and non-sales (this is the jab, jab, jab bit), before your pull out the sales “Right Hook”.
The book goes into great detail about how you can win on all the major social media platforms, including giving great examples (images, text and insight) of companies that have got it right, wrong and so close, but not quite.
You’ll find yourself using the book as an ongoing resource, going back to it time and time again, to get ideas for posts and to double check that what you’re doing is right.
When you’ve got a better understanding about how to make the most out of social media, make sure you look at how you’ll use it in relation to your Customer Journey.
When will your jabs be most effective? How will your social media content by tied together with all your other outbound communications?
Customer Journey mapping is the activity that ensures you deliver a clear and consistent experience to your prospects and customers.
Take a look at the key benefits of Customer Journey mapping process on Beyond-Consulting’s overview.